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 Alex Zablah posted on Monday, October 09, 2006 - 7:40 pm
What is the best approach for handling the following sample design in Mplus:

I have about 300 respondents, each respondent made 40 brand similarity judgments--this yields 12,000 total similarity judgments which are nested (a)within individuals, and (b) within brand pairs.

How can I handle this if I want to be able to account for variation that is due to respondent characteristics as well as brand characteristics?

Any help/suggestions would be greatly appreciated!

Alex
 Linda K. Muthen posted on Tuesday, October 10, 2006 - 2:36 pm
The following paper can be downloaded from our website under Recent Papers. You may find it helpful.

Maydeu-Olivares, A. & Bockenholt, U. (2005). Structural equation modeling of paired-comparison and ranking data. Psychological Methods, 10, 285-304.
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